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Big Data

When executives hear the term "big data", they naturally think of an amazing amount of available data. This data comes from e-commerce and omni channel marketing, or from connected devices on the Internet of Things, or from applications that generate more detailed information about trading activities.
Streaming data includes a variety of data, such as log files generated by customers using your mobile or web applications, online shopping data, in-game player activity, social networking site information, financial trading floors, or geospatial services, as well as telemetry data from connected devices or instruments in your data center.